Respect the Better Argument

Given its dynamic development, it is no longer possible to ignore the internet as a relevant sales channel especially as it’s dynamic development has not reached it’s peak yet. At the same time, traditional sales channels must be retained and dynamically adapted since they will continue to play an important part for sales in the future too.

If identical product offers are in competition with each other in different sales channels, usually only price remains as an option for differentiation. The resulting discounts are then only a logical consequence potentially harming the brand reputation. The important things are stable prices and substantial margins, regardless of where the customer prefers to shop!

But how to succeed in harmonizing competing sales channels and stabilizing margins? We can help you here! Because for us, multi-channel distribution means much more than opening an online shop - it means congruent brand experiences and identical offers in all sales channels.
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